An integrative framework, journal of the academy of marketing science, 1, 319. Using corporate social responsibility to win the war for. This paper defines corporate social responsibility csr and sets up a framework to measure it. Ferrellcorporate social responsibility and marketing.
The contribution of corporate social responsibility to organizational commitment. Corporate social responsibility theories and related approaches extracted from garriga and male, 2004 the common good approach refer to the authors, this approach maintains that business, as with any other social group or individual in society, has to contribute to the common good, because it is a part of society and it shouldnt. Corporate social responsibility institute for public. The resulting integrative framework, based on this multiple case study and lewins change model, highlights four stages. Student, department of marketing, louvain school of. The subject isnt without controversy, with some claiming corporations have no role in social responsibility and others asserting that they cant escape it. Theories and models of corporate social responsibility. The proposed framework first depicts csr initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. On the measurement of corporate social responsibility. One of the memorable scenes is john travolta playing a hotshot lawyer speeding up a rural highway to woburn, massachusetts. Jun 21, 2018 following carrolls integrative framework csr as a coexistence of economic, social, and legal responsibility, we are confronted with a well.
Corporate social responsibility csr refers to strategies corporations or firms. An integrative framework grounded in theory and practice abstract this article introduces an integrative framework of corporate social responsibility csr design and implementation. A civil action was originally a novel, but more people have seen the movie, which was distributed by w. Ferrell and gresham 1985 offer a conceivable conceptual framework for assessing ethical decisions made in the field of marketing. An integrative framework isabelle maignan vrije universiteit amsterdam, the netherlands o. The proposed framework first depicts csr initiatives as the actions undertaken to.
Our approach our approach of integrated corporate social responsibility integrated csr is based on the fact that csr and brand and reputation management have a common ground. Ethical conflicts in marketing arise due to two reasons. Communicating corporate social responsibility ejbo electronic. Innovation represents an important tool for achieving corporate social responsibility while sustainable development is a challenge for business and emphasises the direction that innovation activities can take. In any case, social responsibility should be considered as a way of understanding the organisation as a whole, rather than a group of separate actions, variably scheduled and with little coordination. The most important action undertaken by the ec was the launch. Integrated corporate social responsibility integrated csr. The impact of corporate social responsibility on longterm.
Aug 26, 2018 corporate social responsibility csr is also termed to as responsible business, sustainable, responsible business or corporate citizenship. Ferrell colorado state university this article introduces a conceptualization of corporate social responsibility csr that emphasizes the role and. A conceptual framework for a comparative understanding of corporate social responsibility. Corporate social responsibility associated with customer. A conceptual framework for the integration of corporate social. The purpose of this empirical case study is to apply several existing frameworks to consider the notion of integrating corporate social responsibility csr with a brand leadership strategy. Implementing corporate social responsibility 18 task 1. Reviewing corporate social responsibility communication. The business case for corporate social responsibility. Following carrolls integrative framework csr as a coexistence of economic, social, and legal responsibility, we are confronted with a well. First is to investigate the set of relationships among the corporate social responsibility csr services and customer satisfaction cs. The three models of corporate social responsibility. The impact of corporate social responsibility on firm value. Perceived corporate social responsibility performance in professional football and its impact on fanbased patronage intentions.
Corporate social responsibility csr is also termed to as responsible business, sustainable, responsible business or corporate citizenship. Corporate social responsibility nielsen major reference. International journal of sports marketing and sponsorship, vol. Her main research interests lie in the area of corporate marketing and include corporate identity and reputation, integrated marketing communications and csr. Jan 01, 2004 corporate social responsibility and marketing. Corporate social responsibility and population health. An integrative framework, journal of academy of marketing science, vol. By using a csr stage development model, behavioral and stakeholder perspectives, it. What capabilities are necessary to implement a csr. Market orientation and corporate social responsibility.
Pdf what is corporate social responsibility all about. Corporate social responsibility institute for public relations. Corporate social responsibility, employee organizational identification, and creative effort. The general population has become increasingly aware of social and environmental issues, which by no coincidence, concurs with numerous ngos around the world popping up to show corporations and individuals the ethical way. Ferrell colorado state university this article introduces a conceptualization of corporate social responsibility csr that emphasizes the role and potential contribution of the marketitig discipline. Maignan i, ferrell oc 2004 corporate social responsibility and marketing. They offer a multilevel and multidisciplinary theoretical fram. Corporate social responsibility and causerelated marketing. First, its a general name for any theory of the corporation that emphasizes both the.
Companies are increasingly enhancing their corporate social responsibility as a means to retaining and growing consumers. An integrative framework article in journal of the academy of marketing science 321. Corporate social responsibility is the commitment a company has to the community outside of its shareholders and employees. This paper shows that corporate social responsibility csr and firm value are positively related for firms with high customer awareness, as proxied by advertising expenditures. Corporate social responsibility csr the title corporate social responsibility in general, the conviction that corporations are not only legal entities with responsibilities but also moral entities, and they hold ethical obligations comparable to those of citizens in a society. Aug 07, 20 strategic corporate social responsibility. A conceptual framework of corporate social responsibility.
An integrative framework for evolving a socially responsible. A conceptual framework of corporate social responsibility and. The development of corporate social responsibility in recent years, it has been observed the rapid growth of corporate social responsibility. Request pdf corporate social responsibility and marketing. They offer a multilevel and multidisciplinary theoretical framework that synthesizes and integrates the literature at the institutional, organizational, and individual levels of analysis. An integrative framework isabelle maignan vrije universiteit amslerdatn, the netherlands o. The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation mo as an economicoriented strategy and corporate social responsibility csr, as a sociallyoriented strategy for business performance bp. Define and discuss the three main theories of corporate social responsibility. Theories and models of corporate social responsibility get.
Corporate social responsibility and firm performance. Corporate social responsibilities theories and related approaches. All these groups have different needs and wants, therefore the ethical conflicts are likely to take place. Jan 25, 2019 corporate social responsibility is the commitment a company has to the community outside of its shareholders and employees. Defining corporate social responsibility csr analyses economic, legal, moral, social and physical aspects of environment. The rise in the strategic importance of maintaining positive stakeholder relationships and the need to protect corporate brand reputation has moved the academic and business debates of ethical issues concerning corporate social responsibility csr from being viewed as paternalistic philanthropy to an integral part of business strategy raynard et al. The proposed framework first depicts csr initiatives as the acttions. An integrative framework, journal of the academy of marketing science 32, no. We believe that the best one is to integrate external engagement deeply into business decision making at every level of a. An integrative framework this article introduces a conceptualization of corporate social. Corporate social responsibility as commitment in european forum reflecting alcohols burden in europe, the european commission published an alcohol strategy in 2006 to decrease alcohol related harm. Traditional corporate social responsibility csr is failing to deliver, for both companies and society. Marwa tourky is senior lecturer of marketing at exeter university business school, uk.
Integrated corporate social responsibility integrated csr will help to answer alls these questions with a clear yes. The proposed framework first depicts csr initiatives as the acttions undertaken to display conformity to both organizational and stakeholder norms. To date, the measurement systems used and the various concepts of csr have no systematic basis. A framework is provided that integrates organizational. Journal of the academy of marketing science, 32 1 2004, pp.
Business researcher elizabeth redman proposed the three models of. Corporate social responsibilty csr and ethical issues in. The role of corporate identity in csr implementation. It is in the nature of csr to go beyond the narrow scope of shareholder benefit and profit maximization to integrate a broader social dimension in doing business. Though the roots of the corporate social responsibility csr. What are the core components for the development of a csr brand. This article introduces a conceptualization of corporate social responsibility csr that emphasizes the role and potential contribution of the marketing discipline. We developed a research model to capture the correlations between a partner firms csr reputation i. An integrative framework, journal of the academy of marketing science, 321, pp. Bsr conducted interviews on targets behalf with a variety of external stakeholders and corporate social responsibility experts. Sen s, bhattacharya kd 2006 the role of corporate social responsibility in strengtheningmultiple stakeholder relationships.
The purpose of this study is to investigate the effect of partner firms corporate social responsibility csr activities on longterm relationships in businesstobusiness b2b industries. Corporate social performance social accountability, auditing and reporting saar social responsibility for multinationals business and society stakeholder approach corporate global citizenship social contract theory source. The social responsibility of nonprofit organisations. For firms with low customer awareness, the relation is either negative or insignificant. An integrative framework isabelle maignan vrije universiteit amsterdam, the. Implicit and explicit corporate social responsibility. The impact of corporate social responsibility on firm. Factor affecting corporate social responsibility for. Using corporate social responsibility to win the war for talent. Marwa is also interested in relationship marketing and networks, both in a b2b and b2c contexts. Designing and implementing corporate social responsibility. It furthermore implicates the necessity for holistic, integrative acting. It is a type of a corporate selfregulation that is incorporated in a business model to ensure that the business runs as per the set regulations and strives to create a positive change on the society.
Corporate social responsibility and organizational psychology. Designing and implementing corporate social responsibility jstor. Theories of corporate social responsibility management essay. Communicating csr citizenship and sustainability on the web. If the inline pdf is not rendering correctly, you can download the pdf file here. A conceptual framework of corporate social responsibility and innovation global journal of business research, v. Selfreported disclosures as a method of measuring corporate social involvement. The mediating role of marketing competence and the moderating role of market environment. Corporate social responsibilty csr and ethical issues in marketing 299 society. Then, the article discusses the managerial processes needed to monitor, meet, and. First, when there is a difference between the needs of the company, the industry, and society.
Discourse on corporate social responsibility in the context of. Corporate social responsibility and organizational. What do we know about corporate social responsibility research. In an effort to integrate normative and descriptive approaches to csp, swanson reoriented woods framework through shifting the focus of attention from the csp branchesprocesses of corporate social responsiveness, programs, policies, and social impacts of corporate behaviorto the csp trunk. The three models of corporate social responsibility bizfluent. Sep 25, 2008 on the measurement of corporate social responsibility. Then, the article discusses the managerial processes needed to monitor, meet. Corporate social responsibility reporting of banks. An integrative framework published on jan 1, 2004 in journal of the academy of marketing science 9. This article introduces an integrative framework of corporate social responsibility csr design and implementation. Ferrell, corporate social responsibility and marketing. Innovation and sustainable development are major contemporary issues. An overview of corporate social responsibility 4 what is the business case for csr.